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Bruce's posts and articles on getting the most out of the internet and demystifying the complex world of jargon, acronyms and strange terms.
By Bruce Chapman on Tuesday, April 01, 2008

While recently watching the TV show 'Gordon Ramsay's Kitchen Nightmares' I came to the realisation that not only was the fix-it formula simple enough to apply to any restaurant, it's simple enough to apply to any business.  Fix any business up - using Gordon Ramsay's formula (and no, I don't mean swearing at people)..

By Bruce Chapman on Monday, February 11, 2008
The passing of 'The Bulletin' from the news stands of Australia in January 2008 has generated much ink and caused many a pundit to speak out on the matter. To me, it's an important signpost along the road to widespread information production and consumption. And most business better take notice.
By Bruce Chapman on Sunday, November 26, 2006
There are many ways in which eBay can be used in business - beyond the most obvious one of selling products! eBay is a unique development in the history of commerce, as it has never been so easy to access such a large international market for such a low cost. This is great if you have a worldwide market and you are the sole supplier of an easily-shipped product, but most businesses don't fit into this category. Here's a few ideas on what you can use eBay for.
By Bruce Chapman on Tuesday, October 03, 2006
Continuing on the recent theme of building Search Engine rankings, in this posting I discuss 4 different ways to increase the number of sites on the internet with one-way inbound links into your site - which are amongst the most important when it comes to increasing your rankings in Search Engines. Every website owner should read and digest this information - even if they never actually get around to following my advice!
By Bruce Chapman on Friday, August 11, 2006
The number of links there are pointing at a site, generally the higher that site will be in search engine rankings. Gaining links is the hard bit - but there are strategies that can be used to do this. In this blog post, I'll cover off why incoming links are so important, and then what you can do about getting more links by trading links with other sites.
By Bruce Chapman on Monday, July 24, 2006
My previous entries on Search Engine Optimisation and working out how to move your site up the ranks have one main drawback : time. It takes time to get a website well featured on a search engine, and even the best efforts may take more than a month to start showing even initial results. But there is another way to end up on the first page of search results of Google. It's called AdWords, and it is easier than you would think!
By Bruce Chapman on Friday, June 16, 2006
The most common question I get asked is ‘how do I get my site to appear higher in the search results ranking on Google?’And that is the million dollar question, because around the world, companies collectively spend millions of dollars on this pursuit, and millions of dollars ride on the outcome.
By Bruce Chapman on Monday, June 05, 2006
Your website log is a rich mine of information about who has been visiting your website, where they came from, what they looked at and who they were. My first article in a series of getting the most from a business focused website.
Bruce Chapman
Hi, I'm Bruce Chapman, and this is my blog. You'll find lots of information here - my thoughts about business and the internet, technical information, things I'm working on and the odd strange post or two.

 

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