Author: Bruce Chapman Created: Monday, June 05, 2006
Bruce's posts and articles on getting the most out of the internet and demystifying the complex world of jargon, acronyms and strange terms.

The number of links there are pointing at a site, generally the higher that site will be in search engine rankings. Gaining links is the hard bit - but there are strategies that can be used to do this. In this blog post, I'll cover off why incoming links are so important, and then what you can do about getting more links by trading links with other sites.

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My previous entries on Search Engine Optimisation and working out how to move your site up the ranks have one main drawback : time. It takes time to get a website well featured on a search engine, and even the best efforts may take more than a month to start showing even initial results. But there is another way to end up on the first page of search results of Google. It's called AdWords, and it is easier than you would think!

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The most common question I get asked is ‘how do I get my site to appear higher in the search results ranking on Google?’And that is the million dollar question, because around the world, companies collectively spend millions of dollars on this pursuit, and millions of dollars ride on the outcome.

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Your website log is a rich mine of information about who has been visiting your website, where they came from, what they looked at and who they were. My first article in a series of getting the most from a business focused website.

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Bruce Chapman
Hi, I'm Bruce Chapman, and this is my blog. You'll find lots of information here - my thoughts about business and the internet, technical information, things I'm working on and the odd strange post or two.

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