Bruce's Blog

Do Kitchen Nightmares apply to all businesses?

bchapman@ifinity.com.au — Mon, 31 Mar 2008 14:00:00 GMT

While recently watching the TV show 'Gordon Ramsay's Kitchen Nightmares' I came to the realisation that not only was the fix-it formula simple enough to apply to any restaurant, it's simple enough to apply to any business. Fix any business up - using Gordon Ramsay's formula (and no, I don't mean swearing at people)..

On the passing of an icon

bchapman@ifinity.com.au — Sun, 10 Feb 2008 14:00:00 GMT

The passing of 'The Bulletin' from the news stands of Australia in January 2008 has generated much ink and caused many a pundit to speak out on the matter. To me, it's an important signpost along the road to widespread information production and consumption. And most business better take notice.

10 Tips for Using eBay in your Business

bchapman@ifinity.com.au — Sun, 26 Nov 2006 13:00:00 GMT

There are many ways in which eBay can be used in business - beyond the most obvious one of selling products! eBay is a unique development in the history of commerce, as it has never been so easy to access such a large international market for such a low cost. This is great if you have a worldwide market and you are the sole supplier of an easily-shipped product, but most businesses don't fit into this category. Here's a few ideas on what you can use eBay for.

4 ways to Build your Search Engine Rankings with inbound links

bchapman@ifinity.com.au — Mon, 02 Oct 2006 14:00:00 GMT

Continuing on the recent theme of building Search Engine rankings, in this posting I discuss 4 different ways to increase the number of sites on the internet with one-way inbound links into your site - which are amongst the most important when it comes to increasing your rankings in Search Engines. Every website owner should read and digest this information - even if they never actually get around to following my advice!

Increasing your Search Engine Ranking by Trading Links

bchapman@ifinity.com.au — Thu, 10 Aug 2006 14:00:00 GMT

The number of links there are pointing at a site, generally the higher that site will be in search engine rankings. Gaining links is the hard bit - but there are strategies that can be used to do this. In this blog post, I'll cover off why incoming links are so important, and then what you can do about getting more links by trading links with other sites.

Advertising your website with Google Adwords

bchapman@ifinity.com.au — Sun, 23 Jul 2006 14:00:00 GMT

My previous entries on Search Engine Optimisation and working out how to move your site up the ranks have one main drawback : time. It takes time to get a website well featured on a search engine, and even the best efforts may take more than a month to start showing even initial results. But there is another way to end up on the first page of search results of Google. It's called AdWords, and it is easier than you would think!

Understanding Search Engines and Search Engine Optimisation

bchapman@ifinity.com.au — Fri, 16 Jun 2006 00:00:00 GMT

The most common question I get asked is ‘how do I get my site to appear higher in the search results ranking on Google?’And that is the million dollar question, because around the world, companies collectively spend millions of dollars on this pursuit, and millions of dollars ride on the outcome.

Reading and Understanding your Website Log

bchapman@ifinity.com.au — Mon, 05 Jun 2006 11:16:47 GMT

Your website log is a rich mine of information about who has been visiting your website, where they came from, what they looked at and who they were. My first article in a series of getting the most from a business focused website.