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1/15/2010 8:37 PM
 

Hi Bruce,

Sorry if this is addressed somewhere else, but I could not find it.  I have quite a few internal links in my site and am wondering what is the best way to configure them for SEO.  Here is an example.

Before installing URL Master I had a page on my site with the following address:

       http://domain.com/TypesofStudies/ConjointAnalysis/MarketWiseMarketModeling.aspx

After installing URL Master, all of the links were updated so that each word is separated by a dash.  The new URL for this same page is now

       http://domain.com/types-of-studies/conjoint-analysis/marketwise-market-modeling.aspx

I have several links to this page throughout my site.  The links are currently set up as (a href="/TypesofStudies/ConjointAnalysis/MarketWiseMarketModeling.aspx")MarketWise(/a)

In terms of Google, is this the best way to set up the link?  Should the link include the full address? What about the dashes in the link or the link label inside the brackets?  Below are some possible alternatives with changes in bold:

Currently: (a href="/TypesofStudies/ConjointAnalysis/MarketWiseMarketModeling.aspx")MarketWise(/a)

Alternative #1: (a href="http://domain.com/TypesofStudies/ConjointAnalysis/MarketWiseMarketModeling.aspx")MarketWise(/a)

Alternative #2
: (a href="http://domain.com/TypesofStudies/ConjointAnalysis/MarketWiseMarketModeling.aspx")MarketWise Market Modeling(/a)

Alternative #3
: (a href="http://domain.com/TypesofStudies/ConjointAnalysis/MarketWiseMarketModeling.aspx")MarketWise-Market-Modeling(/a)

Alternative #4: (a href="http://domain.com/types-of-studies/conjoint-analysis/marketwise-market-modeling.aspx")MarketWise-Market-Modeling(/a)

Alternative #5
: (a href="http://domain.com/TypesofStudies/ConjointAnalysis/MarketWiseMarketModeling.aspx")http://domain.com/TypesofStudies/ConjointAnalysis/MarketWiseMarketModeling.aspx(/a)

The last option will display a long ugly link.  I prefer to stay away from that unless it will make a huge difference with SEO.

Thanks for your suggestions!

Chip

 
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1/16/2010 12:46 AM
Accepted Answer 

In terms of whether to include the domain or not - it makes no difference because a relative domain (one that assumes the starting path and doesn't include the domain) is exactly the same as a fully qualified domain.  The link still points to the same place, so if it's easier to use relative domains, then do so.

On the link text side, what you want in your link text is to have the most relevant keywords linked to the page.  In your case, this would be to use 'Market Wise Market Modeling' as your link text (assuming you've researched this is the key phrase you want to optimise for.  Adding in the full hyperlink to the link text doesn't help at all (and is ugly to boot)

So, to answer directly, option 2 is the one I would use, but you don't need to worry about whether you include the domain or not - either way is equivalent.

 
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